# The Brand Launch Playbook

> The complete step-by-step guide to building your brand and launching a live website using Claude, Claude Code, GitHub and Vercel. No developer required.

## About

The Brand Launch Playbook is a $97 digital product that teaches non-technical founders, freelancers, and creators how to go from idea to live website using Claude and Claude Code. It covers brand strategy, naming, visual identity, the full Claude Code build process, deploying to Vercel, and growing your site with payments and email capture.

## Author

Michael Glasser — founder of DogStairs Australia (dogstairs.com.au) and PowerRebate (powerrebate.com.au), both built with Claude Code.

## What's Included

- Part 1: Before You Touch a Tool — idea validation and positioning
- Part 2: Build Your Brand with Claude — naming, voice, visual identity, brand brief
- Part 3: Set Up Your Stack — GitHub, Vercel, Claude Code, domain setup
- Part 4: Build Your Website with Claude Code — briefing, building, iterating
- Part 5: Go Live — deploy to Vercel, connect domain, pre-launch checklist
- Part 6: What's Next — Stripe payments, email capture, growing your site
- Bonus: 25+ copy-paste prompt library for every stage of the build

## Stack

- Framework: Next.js (App Router)
- Styling: Tailwind CSS
- Hosting: Vercel (free tier)
- AI: Claude Pro + Claude Code
- Payments: Stripe

## URL

https://claude-playbook.com

## Free Preview

Part 1 is available as a free download at https://claude-playbook.com/brand-launch-playbook-preview.pdf